Harry Wiffen from our Flagship Covent Garden salon was invited by L’Oréal to style the hair for a collaboration shoot with Erdem & de Gournay. It was an honour to be partnered with two such notorious brand names; both British design houses renowned for their exquisite prints, skilled craftsmanship and painstaking attention to detail.

The final images show a tasteful blend of the de Gournay interior prints inspired by the 1,000 year old Chinese tradition of pen-and-ink drawings on silk and the fashion designer Erdem whose ornate floral creations have filled red carpets across the globe.

Harry worked alongside both brands to create the final looks, here he explains how:  “The new L’Oréal Tecni.Art range is amazing to have with you on a shoot because the wide range of products cover all eventualities. I started by blow drying all the model’s hair backwards and then straightening smooth. In order for the hair to maintain its flat shape against the head I pressed netting on top of the hair, sprayed with Tecni.Art Air Fix Hairspray and then blow dried to set. After removing the netting, I sprayed Tecni.Art Ring Light all over for that extra shine. Finally I finished off with some Transformer Gel to smooth any baby hairs around the edges of the hair line.”

Keep an eye our for more weekly posts from us over the upcoming months. We’ll be keep you busy with hints, tips and tricks for keeping your hair styled and healthy at home, as well as the latest news from our salons.


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