International award-winning hair salon brand Trevor Sorbie celebrates its 40th year since opening their flagship salon in the heart of Covent Garden in 1979. Now, with 6 salons in the UK and more internationally in Dubai and China, the brand continues to grow through it’s creative Artistic Team and over 70 highly skilled and authentic stylists and technicians. It’s founder, Trevor Sorbie, has been iconic in the industry and has established ground-breaking creative styles and techniques, as well as mentoring a series of celebrated Artistic Directors, including Eugene Souleiman, Antoinette Beenders and Angelo Seminara, among others.
Trevor’s innovative creations have changed the shape of hairdressing forever. Most iconic of all is ‘The Wedge’ (1974), which was the first hairdressing picture to be published as a double-page spread in Vogue magazine. Trevor recalls:
“The wedge captured the spirit of the time and was flaunted in nightclubs around the world. I now understood the power of invention. If I could achieve this once, then surely I could do it again…”
‘The Scrunch’ (1979) was also just as iconic as he had inadvertently created a brand-new method of drying hair that would speed up the process in the salon and is now a universally recognised technique. Trevor continued his experimentation, always pushing the boundaries and attracting a celebrity clientele into the salon (including Grace Jones, The Beach Boys and Helen Mirren) as well as those looking for something more creative. In 2004 he was the first hairdresser to receive an MBE from the Queen and also featured on numerous TV programs including Channel 4’s ‘Faking It’ and morning breakfast shows, styling and cutting hair live on set.
As well as his unique creations, Trevor’s work ethic and skills are continuously transferred to all his team by his vigorous ‘vardering’ training process and final test that absolutely every stylist and technician who works for the company must pass. It’s this process, level of standards and Trevor’s personality that means that everyone who works at Trevor Sorbie past & present has the right level of authenticity and passion.
The company has also won numerous awards, including Artistic Team of the Year, and not forgetting Trevor’s British Hairdresser of the Year a record number of four times. As Trevor now focuses on his MyNewHair charity, Tom Connell (International Artistic Director) and the salon team now lead the way in exceptional standards and innovative creations and ideas – giving exceptional levels of service and creativity in the salon and beyond.