From Margot Robbie’s glossy blonde to Rosie Huntington-Whiteley’s effortless “quiet luxury” colour, expensive-looking blonde is everywhere right now.
People are increasingly asking for softer blends, bright face framing and healthier-looking blonde that feels polished without looking overdone.
So what actually makes blonde look expensive?
We asked Trevor Sorbie Head of Education Jess to break down the biggest blonde trends right now, and explain the thinking behind our new Ultimate Bespoke Blonding service.
So… what actually makes a blonde look “expensive”?
For Jess, it’s all about softness, dimension and healthy-looking hair.
“The Ultimate Blonde is a seamless, healthy, expensive-looking blonde that is completely tailored to the individual,” she says. “It’s designed to complement their complexion, lifestyle and maintenance level while keeping the hair looking and feeling its best.”
Think:
- glossy shine
- soft dimension
- bright face framing
- seamless blends
- colour that grows out beautifully
“It’s that effortless but polished look guests are asking for now,” says Jess.
Why does Ultimate Bespoke Blonding feel so relevant right now?
“Lived-in blonde is still huge,” says Jess. “Guests want a seamless blend with no harsh lines or regrowth.”
Right now, guests are consistently asking for:
- lived-in blonde
- face framing
- softer regrowth
- healthy shine
- lower-maintenance blonde that still feels polished
Another phrase Jess hears constantly?
“Quiet luxury blonde.”
“It’s effortless but polished,” she explains. “Guests want colour that feels modern, soft and expensive-looking without looking overly done.”
When Jess thinks of iconic blondes, Margot Robbie, Sydney Sweeney, Rosie Huntington-Whiteley and Elsa Hosk immediately come to mind, all known for blonde that feels glossy, seamless and completely effortless.

Why launch Ultimate Bespoke Blonding now?
“Guests are now looking for more than just colour,” says Jess. “They want healthier hair, longevity, luxury service and results that feel personalised rather than one-size-fits-all.”
Blonde has become far more individual in recent years, with more guests looking for colour that feels tailored to them, works with their lifestyle and grows out beautifully.
That shift towards more personalised, premium blonde is exactly what inspired Ultimate Bespoke Blonding.
What makes Ultimate Bespoke Blonding different?
Ultimate Bespoke Blonding isn’t built around one technique or one formula. Instead, everything is tailored completely to the individual guest.
“We use advanced blonding techniques, seamless blends, bespoke toning and integrated bonding treatments to create a tailored blonde whilst maintaining the hair’s integrity and condition,” says Jess.
Depending on the guest, this may include:
- bespoke foil placement
- balayage and freehand lightening
- face framing
- root melting
- creative toning and glossing
The service is available in dedicated 3, 4 or 5-hour appointments, allowing time for a more personalised blonding experience.
Ready for your blonde era?
Whether you’re looking for softer dimension, brighter blonde or a complete transformation, Ultimate Bespoke Blonding is designed to create blonde that feels completely individual to you.
FIND OUT MORE – HERE
BOOK NOW – HERE







