1979
Revisiting Roots, Redefining Futures
We’re celebrating 45 years of pioneering hairdressing excellence since opening our flagship salon in Covent Garden in 1979. From that first salon, we have expanded to six locations across the UK and beyond, proudly hosting over 100 employees who embody our creative spirit and dedication to the craft
1979
Revisiting Roots, Redefining Futures
We’re celebrating 45 years of pioneering hairdressing excellence since opening our flagship salon in Covent Garden in 1979. From that first salon, we have expanded to six locations across the UK and beyond, proudly hosting over 100 employees who embody our creative spirit and dedication to the craft
Founded by the iconic Trevor Sorbie, the brand has become synonymous with groundbreaking creative styles and techniques. Trevor Sorbie has mentored a series of celebrated Artistic Directors, including Eugene Souleiman, Antoinette Beenders, Sally Brooks, Angelo Seminara, and Tom Connell. His innovative creations have changed the shape of hairdressing forever.
One of Trevor’s most iconic creations, ‘The Wedge’ (1974), also celebrates its 50-year anniversary this year. ‘The Wedge’ was the first hairdressing picture to be published as a double-page spread in Vogue magazine.
Another landmark creation for Trevor was ‘The Scrunch’ (1979), which also celebrates 45 years. It introduced a new method of drying hair that revolutionised salon processes. Trevor’s legacy extends beyond his creations to his vigorous ‘vardering’ training process. This ensures that every stylist and colour technician at Trevor Sorbie upholds the highest standards of authenticity and passion within the salon day-to-day.
Trevor and his team have won countless awards, too many to list! Winning Artistic Team of the Year numerous times, earning them a place in the hall of fame. Other highlights include winning Colour Genius and L’Oréal Colour Trophy. Trevor was the first hairdresser to win British Hairdresser of the Year four times and has won multiple lifetime achievement awards across the world.
As Trevor now focuses on his MyNewHair charity, Creative Director Giuseppe Stelitano and the salon teams continue to lead with exceptional standards and innovative creations, maintaining the levels of service and creativity that the Trevor Sorbie name represents.
To mark the celebration of 45 remarkable years, Trevor Sorbie is proud to launch the “1979” campaign.
“1979” encapsulates a perfect fusion of influences, combining the heritage of Trevor Sorbie’s pioneering days with the cutting-edge techniques of modern hairdressing. The campaign highlights transformative moments such as the creation of the iconic Wolfman hairstyle, showcasing the brand’s rich history of innovation.
The creative team, composed of talented stylists from all the salons and led by Creative Director Giuseppe Stelitano, worked diligently on this campaign. Shot over two days, the “1979” campaign is designed to inspire our salon guests and the industry with curated styles and colours. The team utilised fundamental techniques taught within the Trevor Sorbie training programme, ensuring consistency and excellence in every style.
Drawing deeply from these Trevor Sorbie milestones, the “1979” collection introduces a series of timeless looks. These looks help redefine and strengthen the connection to the legacy that began in Covent Garden. This blend continues Trevor Sorbie’s tradition of excellence and innovation in hairdressing, ensuring that the brand remains at the forefront of the industry
To mark the celebration of 45 remarkable years, Trevor Sorbie is proud to launch the “1979” campaign.
“1979” encapsulates a perfect fusion of influences, combining the heritage of Trevor Sorbie’s pioneering days with the cutting-edge techniques of modern hairdressing. The campaign highlights transformative moments such as the creation of the iconic Wolfman hairstyle, showcasing the brand’s rich history of innovation.
The creative team, composed of talented stylists from all the salons and led by Creative Director Giuseppe Stelitano, worked diligently on this campaign. Shot over two days, the “1979” campaign is designed to inspire our salon guests and the industry with curated styles and colours. The team utilised fundamental techniques taught within the Trevor Sorbie training programme, ensuring consistency and excellence in every style.
Drawing deeply from these Trevor Sorbie milestones, the “1979” collection introduces a series of timeless looks. These looks help redefine and strengthen the connection to the legacy that began in Covent Garden. This blend continues Trevor Sorbie’s tradition of excellence and innovation in hairdressing, ensuring that the brand remains at the forefront of the industry
The creation of the “1979” campaign is as innovative and dynamic as the looks it celebrates. At the helm of this creative endeavour is Giuseppe Stelitano, the Creative Director at Trevor Sorbie. Resounded internationally for his exceptional standards and innovative ideas, Giuseppe brings a unique vision to the campaign.
Behind the scenes, the shoot was a blend of creativity and precision. Giuseppe’s approach involved meticulous planning and an eye for detail, capturing the essence of each look in a way that resonates with both the brand’s heritage and its forward-thinking philosophy.
Giuseppe, along with the team worked tirelessly to bring the campaign to life, to create stunning visuals that reflect the evolution of Trevor Sorbie over the past 45 years and inspire guests alike. We caught up with Giuseppe to find out more.
What were your primary inspirations when conceptualising the 1979?
I wanted to pay homage to Trevor and his legacy, looking back at his earliest days and the way he used to think back then. For me when I think about the 70/80’s the first thing that comes to my is the interior design. Simple, sophisticated and timeless, all things that this campaign represents.
Balancing the brand’s storied heritage with innovative new ideas is challenging. How did you achieve this?
Listening and doing a lot of research. Before I came up with this project I spent hours listening to Trevor’s stories, going through the archives and flipping so many pages of old magazines and brand books.
Among the looks you planned and executed, which was the most enjoyable for you?
I loved working on the “Posh Pistachio” look. Green is such an underestimated colour, it has always been associated as bad colour, I wanted to show that it can be done tastefully and associated with a nice haircut it can work
How did the team contribute to bringing your vision to life, and how did collaboration within the team influence the outcome of each project or hairstyle?
The team was essential in realising my vision for the “1979” campaign. It truly takes a village. From the CEO to marketing, education, hairdressers, assistants, models, photographer, and videographer, everyone played a crucial role. Their diverse perspectives and dedication were key in refining our ideas and ensuring high-quality results. Through collaborative brainstorming and experimenting, we balanced Trevor Sorbie’s rich legacy with fresh, contemporary styles. This teamwork allowed us to create innovative, timeless hairstyles that honoured our heritage and appealed to our guests, existing and new.